Introducing BeePop. A refreshingly natural and benefit filled soda alternative that makes you feel as good as it tastes.
Hive Bev Co has formed a partnership with Georgia Honey Farm, based in Roswell, Georgia. Having been in the honey business for over 30 years, they know honey. All of the honey we source from them is 100% American Wildflower honey that comes from hives in Georgia and the Midwest. Its smooth, tasty, and good for the environment.
AVAILABLE IN GEORGIA AT:
Follow the buzz into a hive of possibility! BeePop™ blends fermented green tea, raw honey, and fruit juice, into a sparkling, gut-happy drink that’s refreshingly simple and subtly sweet.
Open the door to a floral foundation of natural sustainability. BeePop™ is transforming the way we consume bubbly beverages, with bees leading the buzz.
No refined sugar. No artificial flavor. Just health benefits from the hive, crafted with love in our home of Roswell, Georgia.
Our antioxidant-filled home brew blends green tea with fruit juice, and different varieties of regionally-sourced honey to reach a delicately sweet flavor palette that both rejuvenates and revives. We guide naturally complex ingredients through a scientifically backed fermentation process to create a gut-happy burst of effervescence in a can.
Bee Different with BeePop.
The Hive Beverage team is a hands-on group of sales and marketing pros who help beverage brands grow in retail and connect with customers where it matters most. They bring real industry experience and a practical, get-it-done approach to building brands and driving results.
Matthew founded Hive Bev to challenge the conventional beverage landscape—creating products that reflect how people want to live today: cleaner, simpler, and better. As the owner of Georgia Honey Farm, Matthew found inspiration in honey and its natural relationship with green tea. His science-mind soon got to work on a fermentation process that would turn the combination into a masterful blend of flavor and benefits. After a year in R&D developing the first four flavors, BeePop was finally perfected using natural ingredients, prebiotic fiber, and no added sweeteners besides honey.
Matthew has built and led businesses across multiple industries, developing a hands-on approach to growth, product, and brand building. He believes the strongest companies are built through focus, discipline, and an uncompromising commitment to quality.
At Hive Bev, he leads vision, strategy, and product direction, ensuring every decision contributes to building a brand that lasts.
“We’re building the kind of product we’d choose every day. No shortcuts, no compromises.”
Pete, Matthew’s brother and business partner, leads Hive Bev’s operations, ensuring the business scales with consistency, efficiency, and precision. From production to partnerships, he is responsible for translating Hive Bev’s vision into execution that excites customers. That means Pete’s the guy who takes us places we’ve never been before.
Pete brings a structured mindset with a focus on building systems that support long-term growth while maintaining product integrity. At Hive Bev, Pete makes sure the BeePop brand delivers at every level, from formulation to shelf.
“Great brands are built on what happens behind the scenes.”
Mark has the big-picture attitude Hive relies on to help our reach grow. Mark leads Hive Bev’s commercial strategy, driving growth across retail, distribution, on premise and partnerships. He is responsible for getting BeePop into the hands of more and more people, and building the relationships that make that possible.
Mark’s focus is on expanding Hive Bev’s footprint while building strong, lasting relationships across the market. With experience in scaling companies and leading go-to-market execution, Mark brings a results-driven approach to building sustainable growth.
At Hive Bev, he oversees sales, distribution, and market expansion, while holistically strengthening the brand.
“Our job is to build something people actively seek out, not just something they stumble upon.”
Robert’s sales savvy guides the way for making products accessible. Robert leads Hive’s sales execution, working closely with retail partners and distributors to drive consistent, scalable growth across markets. He brings a hands-on approach to sales, focused on building real relationships with real people and understanding what moves products off the shelf.
At Hive, Robert is responsible for day-to-day sales performance, account management, and supporting the expansion of Hive’s retail footprint.
“Growth comes from consistency. Showing up, delivering, and building trust, account by account.”
Scott brings a deep passion for craft and creativity to Hive’s product development. As Brewmaster, he is responsible for formulation, flavor innovation, and maintaining the quality standards behind every product.
Before joining Hive, Scott founded Burnt Hickory Brewery in Georgia, one of the state’s early craft breweries, where he built a reputation for bold, unconventional beers and a fiercely independent approach to brewing. His philosophy is rooted in doing things a little differently to ensure every beverage delivers a distinct and memorable experience.
“What’s in the can should speak for itself.”
We believe in crafting drinks with intention using simple, functional ingredients that support the body while delivering big refreshment. We are looking for passionate individuals who believe in a better beverage with benefits.
